About

FOOD START UP IDEAS & HELP

I founded Helpings in year 2014, wanting to help others in some way, but not quite sure how to do it. Let me rewind three decades.

At the age of two months old I was diagnosed with severe eczema, allergies and asthma. I then spent the majority of my childhood and a good chunk of adulthood trying to find a cure. Nothing seemed to work and the doctors insisted that I had to accept living with ‘chronic diseases’.

In 2010 I was awarded an entrepreneurial scholarship and was lucky enough to live in New York for six months. There I met an Indian Ayurvedic doctor, who in contrast to all other doctors I had ever met, didn’t believe I was chronically ill. He started treating me through a radical change in diet and by incorporating new healthier habits into my life.

And it worked, like a charm! It wasn’t as quick as a pill, however, it was done the natural, sustainable way – something I really believe in.

It then took me years to wrap my head around cooking in an alternative way and I can honestly say that I made a lot of really disgusting food during those years. It’s not a myth that you have to spend 10 000 hours doing something to get really good at it…

As a result, I wrote my first cookbook, ‘The Book That Changed My Life’, with 70+ recipes free from gluten, dairy, yeast, eggs and refined sugar to inspire other people to cook delicious food, even with a restricted number of ingredients.

The cookbook has helped hundreds of people on their journey towards better health, which is something I’m really happy about. And that was also the reason I was asked to give a TEDx talk at King’s College London. I chose to call it ‘Holy Shit’ and talked about all the stuff (digestion and poo) that no one wants to talk about, illustrated by cute, emotional poo emojis.  Yes, that’s a whole different chapter.

In 2017 I founded kAAKAO, a no-added sugar (sweetened with dates and coconut milk), vegan, INSANELY delicious chocolate brand and went on a journey nothing like I had ever experienced. My previous experience from building brands and working with food was hugely helpful, but there were (and still are) a lot of things that were new to me: pitches, knowing your audience, pricing, budgets, approaching distributors, financing your business, building a team etc.

Learning by doing is the way forward, and I hope I can help you on your journey – whether your building/running a food startup or just want to feel better and be inspired.

Let’s travel together!
Much love, Stephanie Seege