I live in strange mental environment at the moment.
One moment I’m surrounded by people cheering me on, telling me how great of a success kAAKAO will be and how awesome the product is. Next thing I know, I sit down with some of the people I work with who question everything I do, discuss the likelihood of us going bankrupt within the next months, also reminding me of how crowded the market is and of how HARD it will be.
“THIS IS A TOUGH MARKET, STEPHANIE!”
“YOUR PRODUCT IS VERY, VERY NICHE”.
Um, yeah, so should I just make another high protein low sugar bar to join the other 500 currently on the shelf in my local supermarket, because that’s less niche?
A reality check is always a good thing.
But fact of the matter is that no one knows. You might enter the ‘safest’ industry (not sure what that would be?) and you might do all ‘the right things’ only to set yourself up for failure anyway.
It happens every day, unfortunately.
It’s been a REALLY bumpy ride up until today and I have some good stories to share in the future. However, right now it’s really vital to stay in the right mindset and to keep my head above the surface – and preferably even somewhere high up in the clouds (as I intend to stay sane).
I’d rather go down with a big crash, believing in what I do 100% and building the business in a way that I always wanted to while having fun, rather than analysing every step, being aware of every danger, while also anticipating failure and focusing on those monsters under the bed each night before I fall asleep.
That’s no way to live.
STAYING OVER THE RAINBOW
So what do I do?
My coping mechanism involves finding a really positive song, like the one in the video above, and blasting it out from early morning until I’m soaked in positive energy and fairy dust. I have a playlist of many, many of them – all of which come in handy during days like this one. And they really work. It’s all up to me to stay in my element and not embark on that journey of “FUCK, THE HOUSE IS ON FIRE”.
I’d love to hear about your coping strategies.