We believe that everyone is entitled to a damn good life. Along the way, there may be a few challenges. We're here to help by offering you inspiration, education, recipes, healthy alternatives and products that suit you - regardless of what you may be dealing with.

Our H-icon is a copy of the upper part of an apron and it was designed to remind us that we are our own helpers and/or healers through the helpings we cook, enjoy and share with friends and family. Food is medicine and our brand covers every aspect of it by offering a wide range of tools, such as inclusive recipes and cookbooks for all diets and restrictions, a line of free-from staples and spices that you need on a daily basis, as well as cookware and aprons made with custom designed HELPINGS patterns. 

It's a true honor to help moms, dads, grandparents, kids and friends to feel better, to connect with one another and to enjoy food wholeheartedly. Helping by helping, we show you that everything is possible and that your life can be just as rich and as incredible as you desire - masterfully made with a whole set of new ingredients that come together beautifully. 

We're passionate about instilling a sense of fun, excitement and normalcy (back) into the kitchen - right where it belongs - to fit everyone's needs without a sweat and to make your helpings the center of everyone's attention.